U.S. Will Consider Single Rating System for TV, Phones, Games
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By Todd Shields
Aug. 26 (Bloomberg) -- U.S. regulators will consider a single ratings system that would warn parents of programming on television, video games, and wireless telephones that could be inappropriate for children, officials said.
The Federal Communications Commission will begin the inquiry after an agency report to be delivered Aug. 31 to Congress on media blocking and rating techniques, said two commission officials, who declined to be identified because the information hasn’t been made public.
The FCC action follows congressional queries into whether children are harmed by inappropriate content, such as sex, violence and obscenity. Senators want to know whether revisions are needed to the law to protect children, said Senator Jay Rockefeller. The West Virginia Democrat, who chairs the Commerce Committee, said at a July 22 hearing that constituents are “horrified” by some programming.
FCC Chairman Julius Genachowski told Congress in July he was “hopeful that the evolving media landscape” will enhance parents’ power “to pick and choose” what their child sees and hears.
The report to Congress won’t make any recommendations about what steps the government or industry should take, the officials said. They said that in the report, the FCC will state that it intends to start the inquiry, which could be an initial step toward rulemaking. The inquiry also may ask whether devices should be able to accommodate more than one rating system.
Major broadcasters, along with trade groups for wireless providers including AT&T Inc. and Verizon Wireless and for software makers such as Microsoft Corp., have voiced opposition to the plan. TV programs already are assigned ratings by broadcasters, and TV sets contain technology called the V-chip that can block display of all programs with a common rating.
Increased Scrutiny
Lawmakers have expressed concern over the appropriateness for children of programming that once was confined to television, and now may appear on less-easily monitored platforms such as computer and telephone screens.
The Senate, in language accompanying the 2007 law that mandated the FCC report, said it wanted the agency to gather information about the availability of “alternative blocking technologies.” Because television content is available over the Internet and over mobile devices, the legislation also required the FCC to consider blocking technologies “that may be appropriate across a wide variety of content distribution platforms,” the Senate report said.
Senator Mark Pryor, the Arkansas Democrat who sponsored the 2007 law requiring the FCC’s report, is to receive the document Aug. 31, Lisa Ackerman, a Pryor spokeswoman, said in an interview.
Parents Playing ‘Zone Defense’
The FCC said in a March 2 document asking for comments for its report that children aged 8 to 18 used media, including television, video players, video games and computers, for close to five hours each day. The agency said it wanted to examine ways “to shield children from inappropriate content in this rapidly changing media environment.”
“Parents worry not only about the TV in the den, but about the computer in the kitchen, the gaming console in the basement, and the mobile phones in their kids’ pockets,” Genachowski said in testimony July 22 at the Commerce Committee. “No wonder parents increasingly find themselves playing the digital media equivalent of a ‘zone defense’ across this increasingly wide playing field.”
Industry Concerns
Major broadcasters told FCC officials in an Aug. 4 meeting that a compulsory ratings system run by a third party would constitute compelled speech in violation of the First Amendment, according to a disclosure filing at the FCC. Those present at the meeting included representatives of The Walt Disney Co., News Corp., General Electric Co.’s NBC Universal, and CBS Corp., according to the filing.
The Entertainment Software Association, a Washington-based trade group, said in a May 18 filing at the FCC that the agency has no jurisdiction over video games and their ratings systems. Members include Microsoft,Viacom Inc.’s MTV Games unit and units of Sony Corp., according to the association’s Web site.
CTIA-The Wireless Association told the FCC in an April 16 filing that regulation isn’t necessary because the industry has worked voluntarily to meet parents’ demands. Members of the Washington-based trade group include the two largest U.S. wireless companies, AT&T and Verizon Wireless. Verizon Wireless is owned by Verizon Communications Inc. and Vodafone Group PLC.