Hey guys,
I really wanted to do a video on this, but we're super busy with batch #4, and I just don't have the time at the moment. So, rather than risk springing this on you guys at the last minute, I wanted to fill you in on what's happening.
Small Price Increase
As some of you may have noticed, we've updated the price of our pedal set on the front page of our website to $439. This is a $20 price increase. This was done for a couple of reasons. Some of you may disagree with this price increase, and for some, this could be a deciding factor as to whether or not to buy this pedal set vs.a different set, and I can certainly understand that. With that said, and no matter how much I hate increasing our prices, I want to be sure that I've done my job of passing this info on to you.
As we continue to grow, our operating costs grow as well. This is just the natural progression of any successful business. Normally, as more products are shipped out the door, the more money you make, and this can sometimes offset the increased costs of doing business. In our case, we haven't increased the number of products just yet, but we're getting there. With the recent changes made to our shop and the design of our pedals, this should help decrease batch times which, in turn, will get them into your hands quicker. That's the goal, anyway ;-)
We're also having to deal with an increase in aluminum prices. The price of aluminum is out of our control, and as you know, our pedals are 90% aluminum. This means we have to pay for it, no matter what it costs. We've actually been dealing with this since we began production on batch #2, but we held off on the price increase as long as we possibly could.
OK, so now that you've heard the bad news, let me try and give you a bit of good news.
The good news is that we're really cookin with batch #4. Now, the last thing I want to do is jump the gun, so I'm not going to be giving out estimates. All I wanted to say was that the recent changes to the shop (and pedal design) have really helped. I've said this since the beginning, but as we continue to build these things, we find better ways of handling certain tasks. One small example is the way that we polish the springs for the clutch and throttle. The end result is the same, but the amount of work needed to achieve that result has been cut by more than half. Little things like that can really have a dramatic affect on production as a whole.
At some point, we may decide to reduce the price of our pedals again, IF we can increase production by an amount that would make a price reduction feasible. I'd really like to be able to do that. I don't like increasing prices. I really don't. In fact, I hate it. But sometimes you just gotta do whatcha gotta do, ya know?
Anyhow, I know this post was long, but I just wanted to make sure you guys understood my position. If you have any questions, I'll be happy to answer them, as always ;-)
Chris