"The truth is the first loss in a war"
"Russia can win the war of arms. But Ukraine is winning the information war. "This is the key to gaining the support and sympathy of the allies."
The remarks come from Sean McFaith , a senior member of the Atlantic Council's Euro-Atlantic think tank, who spoke to the Washington Post a few days ago about the Ukrainian government's success in the information war.
The campaign is based on a well-tuned propaganda machine, involving - in addition to the staffs of imperialist states and organizations - more than 150 public relations and communication companies, which cooperate with the Ukrainian Foreign Ministry , in order for the Euro-Atlantic narrative to prevail in the information sphere. .
In fact, it is so "successful" that, according to the "Washington Post", various Western officials state that although they can not independently verify much of the information that Kiev gives about the evolving situation on the battlefield, including victims' numbers for both sides, recognize his highly effective communication strategy ".
A senior NATO official, who also spoke to the Washington Post on condition of anonymity, said : "They (the Ukrainian government) are really great at strategic communication - in the media, in intelligence operations and in psychological operations." .
In fact, the same NATO member tried to present as "self-created" the ability of Kiev in the war of propaganda, adding that he hopes "Western countries will be exemplified by them."
In fact, the exact opposite has happened. NATO has set up "agencies" in Ukraine to transfer its vast "know-how" to the art of propaganda warfare since 1997, with the establishment of NATO 's " Information and Documentation Center" . A mechanism aimed at "raising NATO awareness and promoting NATO in Ukraine" by training "independent" journalists and other media and communications experts for decades.
McFaite is not the only one who says he is impressed. A State Department official in the same post said that "Ukrainians have received a master's degree in information warfare" and explained that what is happening in the field of information is "basic communication in time of war: You emphasize everything that is positive for you. You inflate the losses of the enemy, you degrade yours. What is the old cliché? That the truth is the first loss of the war? "States actually say what is most beneficial to them in time of war."
The US State Department official did not upset anyone with these words. What is interesting, however, is his "only fear" about the effectiveness of the Ukrainian government's propaganda: "The power of their narrative could lead some to assume that things are going better than they are, which could ultimately hurt the Ukrainians . "
The estimates of retired Lt. Gen. Ben Hodges, who served as commander of the US Army Europe Forces, are on the same wavelength . He notes that while Kiev's efforts to shape public opinion in the West have been successful, they have failed to achieve their ultimate goal of "persuading NATO leaders to impose a no-fly zone or provide fighter jets to the Ukrainian government." ».
At the heart of the machine that "produces" war propaganda is an international coalition of more than 150 public relations and communications companies from around the world that work directly with the Ukrainian Foreign Ministry.
This was confirmed by the founder of a public relations agency based in Ukraine, who asked not to be named, speaking in the magazine of the public relations industry "Prweek". She said that her company voluntarily assists the Ukrainian Foreign Minister in its cooperation with the global industry of companies in the sector.
In fact, he revealed that "today we have more than 150 global organizations that are ready to help us worldwide. " The anonymous female figure behind these statements is probably Natalia Popovic , founder and president of the One Philosophy Group of Companies , the largest group of communication consultants in the "post-Soviet markets", who, four days after the anonymous interview, spoke branded in another magazine of the communication industry, "PRvokemedia".
In an interview, she said that the staff of her companies, crisis managers and communicators, work voluntarily "24 hours a day, 7 days a week" in order to "defend Ukraine's intelligence space."
Popovic's team alone includes more than 90 specialists who manage a strong portfolio of public and private sector clients, such as Microsoft, MasterCard, McDonald's, Opel, Sanofi , and ministries. Of Finance and Health of Ukraine, the National Bank of Ukraine etc.
Following the "Dignity Revolution", in 2014, Popovic and a number of communication and international relations professionals founded the " Ukraine Crisis Media Center" , an organization whose donors include the US and Finnish embassies. Sweden, Norway and the Netherlands in Ukraine, the Government of Canada, the US National Endowment for Democracy and USAID Statecraft ", whose misinformation campaigns were revealed to have even reached Greece, and of course NATO.
She was an adviser to the Chief of Staff of the Administration of the President of Ukraine, Petro Poroshenko, from 2015-2016, during which she secured support at the level of the Presidential Administration for a "strategic plan for the reform of communications ."
The project was implemented with the support of the US State Department , with the aim of "building a more coherent and integrated approach to state-level communications between all branches of government - administration, parliament, government and the National Bank of Ukraine." .
In fact, Popovic led a series of "national public education campaigns" to revise the history around the anniversaries of World War II, the independence of Ukraine, and the anti-communist celebrations of "Golodomor", ie the great Of Ukraine " .
It is known that after 2014 the review of history in Ukraine, along with the "de-communistization", dug up the local fascists who had collaborated with the Nazis against the USSR, such as Stepan Bandera, and declared them "national heroes".
The role of coordinating this gigantic propaganda campaign has been taken over by the Director General of the British Public Relations and Communications Association (PRCA) and CEO of the International Communications Advisory Board (ICCO), Francis Ingham. PRCA is the largest association in the communications industry and represents more than 35,000 public relations professionals in 82 countries worldwide.
In an interview, he confirmed the number of companies supporting the Ukrainian Foreign Ministry, saying that many " have offered entire groups to support Kiev in the communication war. " "Our support for the Ukrainian Foreign Ministry is unwavering and will continue for as long as necessary ."
Describing the contribution of the communications companies, Pablo O'Hana, founder of the "Apostrophe Campaigns", said: "We are working to disseminate official information through powerful channels, imposing key messages about Russia's invasion of Ukraine. We also work with the ministry and its partners to look for opportunities in the media, to verify sources and material, and to assist in any field we specialize in.
We specialize in political communications (serving high-ranking UK and US politicians and political parties), so we can help on this front, along with public relations, media, communications, fact-checking, graphic design, video, digital / social media, etc. "
Another key figure in the propaganda campaign is Yaroslav Turbil , who since November 2020 has been Strategic Communications Specialist of the Ukrainian Foreign Ministry and head of "Ukraine.ua", which is "Ukraine's digital ecosystem for global communications".
Turbil began his career with Internews , an "independent agency" funded by the US government 6 that has trained more than 80,000 people in communication and media skills.
"Ukraine.ua" service, among other things, provides an online folder with ready-made propaganda material for international media, which includes videos and photos. 7 Among them is one of the first fabrications of war misinformation, the audio of the alleged response given by soldiers to the Fidonisi on a Russian warship, who were honored by Zelensky for their heroic death and later announced by the Ukrainian Navy itself. how they were finally alive!
The file also contains a document that is updated daily with the basic messages that must be reproduced by the media, which among other things states that the correct choice of words and phrases is crucial.
In fact, there is a separate document that lists "right" and "wrong phrases" about the war in Ukraine: "Russian clichés such as the referendum in Crimea or" the will of the Crimean people "are completely unacceptable," the document said. should be replaced by phrases such as "occupation and annexation of Crimea".
The terms "Donbas civil war" and "Ukrainian crisis" are considered unacceptable, which should be described as "armed attack by the Russian Federation in Donbas, international armed conflict, Russian war against Ukraine, Russian-Ukrainian conflict" , while the phrase "self-proclaimed Donetsk and Luhansk People's Democracies", which should be called "temporarily occupied territories in the Donetsk and Luhansk regions", is also considered unacceptable.
Of particular interest is the document describing the purpose of the Russian invasion of Ukraine, which states: " (...) It seems that the core values and DNA of Ukrainian society - the love of freedom, democracy, free thought and European values - these are values that are a curse for Putin. It can neither understand nor tolerate these values - and so instead seeks to destroy them. As a result, military aggression and complete violation of all international rules and laws is the only thing Russia can offer to encourage independent states to move in the orbit of the "Russian world" - its neo-imperialist plan. ».
War propaganda does not consist simply of lies and misinformation by officials, "embedded" journalists or others . It is the product of large, specialized organizations and propaganda mechanisms of all the imperialist powers, which is mobilized to serve the goals of each other, always victimizing the peoples.
SOURCES:
More than 150 comms agency owners, alongside in-house teams and freelancers, have volunteered to help the Ukrainian government in its communications following Russia’s invasion of the country.
www.prweek.com
Nataliya Popovych, the founder of PR agency One Philosophy in Kyiv, provides a first-hand view of Russia’s invasion of Ukraine.
www.provokemedia.com
The Ukrainian Ministry of Foreign Affairs has been “overwhelmed” by offers of communications support to combat Russian misinformation.
www.provokemedia.com
https://internews.org/wp-content/uploads/legacy/2020-04/Internews_2018-Form_990-REDACTED.pdf
drive.google.com
The Ukrainian defenders of Snake Island -- who were all feared dead after their defiant response to threats from a Russian warship -- are actually "alive and well," according to the Ukrainian Navy.
edition.cnn.com