Müle;8727193
I'd sooner have low-quality coverage than no coverage at all, aka what would happen to me if NBC got the deal.
But really, would NBC actually have shown the full 24 hours uninterrupted? They have Hockey to show in January.
I have constantly stood by the thought that racing needs to move to an online format. Broadcast schedules are archaic. We have altered basketball and football in the US to have TV time outs. That's like forcing a full course yellow.
Racing without many cautions and lasting more than a few hours doesn't work on TV. You can still have ads on an online model, but you could even make the on-demand feed pick up where it left off. And when a race stretches over 12 hours you don't have to worry about your regular schedule or your contractual obligation to show a syndicated reality show.
Who here, assuming you had the Internet access needed, wouldn't be willing to pay $5 or $10 a month for an online dedicated racing network with both live feeds and on-demand streams? Sweeten the pot eith apps on mobile devices and home devices, like Roku, Apple TV, Chromecast, gaming consoles, and app-enabled TVs/BD Players. If you can't watch the full 24 hour race you can resume it later. Without a limited number of broad set hours they could carry everything from 10-lap lawnmower races to multi-day events like Dakar.
Need a more profitable feed, they can by the rights to show movies like Bullet, LeMans, both Gone in 60 Seconds, and even F&F. You could even get the documentaries like Senna or Truth in 24.
Fact is, it could be monetized in a way that is not limited to broadcast schedules or if your ISP or cable company have bought into an agreement.
It wouldn't be easy or cheap, so it would need to be ad-based and subscription. And it could be international.