Have to be honest I personally can't stand Bose and hold B&O in every lower regard.
Don't get me wrong some of the stuff they make looks great, but it terms of actual value for money and sound quality neither brand perform well, again B&O in particular.
What they do offer is what I tend to call 'interior design' systems, in that they are an easy way for some to make a room look good with the minimum of effort and often with actual performance being a lower priority that other factors.
With a little bit of work and a lot less expense I personally believe that you can get set-ups that can look as good and blend into a room just as well, but without the audio sacrifices.
That said, for me function comes over form everyday of the week, my Musical Fidelity amp is no looker, but I'd put it up against anything B&O put out for Hi-Fi.
Scaff