- 87,600
- Rule 12
- GTP_Famine
Worth noting. It’s still such a mess and there is no clear end in site... but, this is the U.K. in the 21stC. A total cluster****.
Like all things at the moment Brexit - both the concept of withdrawal itself and the uncertainty currently surround whether it's going to happen of not, and the uncertainty of what will happen afterwards if it does - will be a factor...
... but Ford Europe is a catastrophe. Ford values Ford Europe at -$5bn. That's not an "approximately equals" sign, it's a minus. As recently as January, Ford was absolutely ripping into Ford Europe, with Steven Armstrong, then the group vice-president for Ford in Europe, Middle East and Africa, saying the brand had unacceptable reduction in market share over the last five years and posting billion-dollar losses.
Armstrong, who's now president of Ford Europe since April, laid out plans for a $14bn restructure of Ford outside the USA, including slashing tens of thousands of jobs across its 15 sites in Europe (including closing Bridgend). Ford has also announced closures at a transmission factory in Blanquefort, France (850 jobs) in December, and a vehicle assembly factory in Sao Bernardo do Campo, Brazil (2,800 jobs) in February, and cut 20% of its entire workforce in Germany (5,000 of 24,000 jobs) in April.
This has all been on the cards for five years. Ford was pointing the finger at reduced diesel demand, increasingly stringent European emissions regulations, and poor-selling models (C-Max got insta-killed; Edge [] has followed it this week) with poor margins. Ford USA, as we know, decided to stop making all passenger cars except Mustang, in favour of SUVs, and the same thing is on the table for Europe too - Armstrong has said all models, including Fiesta (the UK's best-selling car in 30 of its 40 years), Focus and Mondeo, are up for the axe.
Of course Brexit was also a factor cited in January. Armstrong noted that in the event of "the wrong result" (I don't know if this means Brexit in general, or a No Deal, or a really hilariously bad deal), the cuts would have to be even deeper - and it's worth noting that this doesn't necessarily mean cuts in the UK only.
I will wager Ford's statement on Bridgend later today will contain the exact phrase "part of a restructuring plan for the brand announced in January".
Edit: So close
FORD CONFIRMS START OF CONSULTATION ON POTENTIAL CLOSURE OF BRIDGEND ENGINE PLANT IN SUPPORT OF BUSINESS REDESIGN
* Consultation starts concerning the proposed end of engine production and closure of Bridgend Engine Plant in South Wales by late 2020
* Proposal supports Ford’s redesign strategy to create a more efficient and focused business in Europe, with significant progress already being made
* Comprehensive plan includes an enhanced employee separation programme, plus measures to help employees find new jobs or other career opportunities
* Ford will remain a significant employer in the U.K.; engine production maintained at Dagenham; Dunton Technical Centre home to Ford’s European sales-leading commercial vehicle business
COLOGNE, Germany, June 6, 2019 – After detailed consideration, Ford today confirmed the start of a consultation with its unions concerning the potential closure of the Ford Bridgend Engine Plant in South Wales. The proposed action is a necessary step to support Ford’s global business redesign and is part of the company’s strategy to create a more efficient and focused business in Europe.
“Creating a strong and sustainable Ford business in Europe requires us to make some difficult decisions, including the need to scale our global engine manufacturing footprint to best serve our future vehicle portfolio,” said Stuart Rowley, president, Ford of Europe. “We are committed to the U.K.; however, changing customer demand and cost disadvantages, plus an absence of additional engine models for Bridgend going forward make the plant economically unsustainable in the years ahead.”
Factors behind the proposed closure of Bridgend include significant underutilisation of the plant, driven by the impending end of engine production for Jaguar Land Rover, the cessation of the previous generation Ford GTDi 1.5-litre engine, and reduced global demand for the new generation Ford GTDi and Pfi 1.5-litre engine. At expected volumes, the plant also faces a cost disadvantage compared with other Ford facilities building the same engine.
Significant efforts to identify new opportunities have not been successful.
It is proposed that production of the new generation Ford 1.5-litre engine will end at the Bridgend facility in February 2020, with manufacture of the engines supplied to Jaguar Land Rover ceasing in September 2020, when it is proposed that Bridgend will close.
As part of its proposals, Ford also has provided details of a comprehensive plan with an enhanced separation programme for Bridgend employees. This includes helping employees with redeployment opportunities to other Ford sites in the U.K. and assisting with domestic relocation where possible, or supporting them to find new employers or pursue new opportunities, such as creating their own businesses or training for new careers.
“As a major employer in the U.K. for more than a century, we know that closing Bridgend would be difficult for many of our employees,” Rowley said. “We recognise the effects it would have on their families and the communities where they live and, as a responsible employer, we are proposing a plan that would help to ease the impact.”
Ford currently expects to record pre-tax special item charges of about $650 million in relation to the proposed closure of Bridgend. Approximately $400 million of the charges would be paid in cash and are primarily attributable to separation and termination payments for employees. Non-cash charges of approximately $250 million include pension expense and accelerated depreciation and amortization. Most of the pre-tax special item charges would be recorded in 2019, with the cash outflows occurring in 2020, and are part of the $11 billion in EBIT charges with cash-related effects of $7 billion the company expects to take in the redesign of its global business.
Ford’s Bridgend Engine Plant opened in 1977, and today employs around 1,700 employees, including nearly 400 who signed up to a voluntary separation programme earlier this year and will leave between May and December 2019.
Ford is committed to the U.K., where it continues to be the passenger and commercial vehicle sales leader. Even after the proposed closure of Bridgend, Ford will remain a major employer with significant operations in the country.
Ford’s Mobility Innovation Office in London is developing future mobility solutions for Europe, while the Dunton Technical Centre in Essex is home to Ford’s European market- leading commercial vehicle business which is set to play an even more significant role in the future. Ford will continue to produce diesel engines at the Dagenham Engine Plant in east London, and transmissions at the Halewood Getrag Ford Transmissions joint venture on Merseyside.
Ford of Europe’s transformation strategy – Sustainable profitability
The company is working swiftly, with significant progress made, to create a sustainably profitable business in Europe. In addition to today’s announcement of the start of the consultation in Bridgend, key actions underway as part of Ford of Europe’s transformation strategy include:
* Near-term actions to improve profitability and reduce structural costs. Parallel longer- term redesign initiatives include a more targeted vehicle line up within three customer- focused business groups – commercial, passenger and imported vehicles
* Confirming 16 new electrified vehicles for Europe, with eight debuting in 2019.
* Leveraging relationships, including an alliance with Volkswagen AG, to support commercial vehicle growth.
* Voluntary employee separation programmes are expected to reduce in excess of 5,000 jobs in Germany, while more than 500 salaried employees have volunteered for packages in the U.K.
* Consolidating Ford of Britain’s and Ford Credit Europe’s headquarters at the Ford Dunton Technical Centre in Essex, U.K., to create a customer-centric technical hub.
* Optimising the European manufacturing footprint and addressing underperforming markets/vehicles, including:
* Ending C-MAX / Grand C-MAX production in Saarlouis, Germany, in June 2019.
* Shift reductions in Saarlouis and Valencia, Spain.
* Restructuring the Ford Sollers joint venture in Russia to focus on growing its commercial vehicle business; discontinuation of all passenger vehicle production in June 2019, with the closure of two vehicle assembly and one engine plant.
* Production at the Ford Aquitaine Industries transmission plant in Bordeaux, France, ends in August 2019.
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