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Difficult to say but there are likely to be more people willing to buy a PS3 for GT5 than PS3 owners buying a 360 for FM3.I'd really like to know the percentage of people in Europe owning both consoles (out of the total of course, not only racing fanatics) cause I don't think many do and/or are willing to pay for a second one just to get Gt5 or Fm3.
Using my Xbox live friends list and I know of quiet a few who are planning to buy a PS3 for GT5 especially if a price cut occurs. I also find my friends list quiet interesting as it compromises of many from US/UK. What I find is many from the US will stick with FM3 no matter what GT5 offers and have no interest in the PS3. However those from the UK/Europe are more open minded and will buy the best racing game whereever it comes from!
I know I shouldn't generalise but my views are purely based on the behaviour of those on my friends list and on various forums. What I find amongst my US friends is this loyalty to the 360/FM3 is simply because Turn 10/MS are an american company. I find this rather strange because if the UK produced a console I wouldn't prefer this just because its made in the UK. I want to own the best available console and have no interest in where it comes from.
Just add that I don't intend to offend those from the US in this post. There will obviously be exceptions to this but these are my experiences that I have noticed based on my friends list and forums.