Literally both of those franchises have done pre-order bonuses.
I've no problem with special editions of games existing. Players are getting more content for extra outlay? That's how just about every other product works in the real world. If I walk into a BMW dealership, I can't lay down money for a stripper-model 320i and then complain that I haven't received a fully-loaded 340i.
The only real issue I have with pre-order culture is something
@RACECAR mentioned: unique store-exclusive bonuses. During FM4's pre-launch, there were five different cars tied behind specific outlets. Want the BMW 1M? Better go to Best Buy. Want the WRX STI? EB Games. That sort of thing is a nightmare.
A fair amount of people like the idea of "supporting the company". We've seen it discussed with GT, where people will buy DLC to "show support". Slightly Mad Studios does it even more directly with the WMD system. It's a choice — nobody is forced to. Giving these people some perks for doing it doesn't seem unreasonable, IMO.
Season Passes are the same thing. You're buying at your own risk: it may be content you don't like, which is why you can wait and buy later. I bought the FM4 Season Pass because I was impressed with the car lineup of the vanilla game, and was not disappointed. FH1's DLC was far less impressive, so I skipped out on it and the FM5 SP. Only with FM6, when more unique models were again returning, did I buy the pass — and I enjoyed just about every single car that was included.