PD, actually Sony sets the wholesale price. The retailer buys in bulk and sets the retail price. Once x many copies are sold at retail level for $y, a break even point is reached. Sales from the remaining stock is all profit. Retailer often discounts the price on this stock to increase turnover.
This all sounds so familiar. I wonder when the concept of the altruistic, less-profit retailer can finally be explained. Do they get tax benefits similar to non-profit companies?
Anyway, now we have do have some of those hard numbers everyone has been calling for since the game released, at least for Japan. I've been waiting for these for a couple months now:
59. [PS3] Gran Turismo 6 # <RCE> (Sony Computer Entertainment) {2013.12.05} (¥6.980) - 71.362 / 354.048
Linky.
Trying to corroborate them, but it doesn't seem to be on GAF yet.
354,000 copies in Japan as of the end of June. 71,000 copies this year.
Compared to GT5:
093. [PS3] Gran Turismo 5 (SCE) - 50,754 (595,881)
Linky.
595,000 copies at the end of June of 2011. 51,000 that year.
A bit over half as many sales over nearly the same period of time (7 months versus 7 months and two weeks), but GT6 sales don't seem to have dropped off any more than GT5's did. At the end of the year in 2010, GT5 had sold
545,000 copies. At the end of last year, GT6 had sold
282,000 copies. Let's say that the 20,000 copies that GT6 has caught up is due to the week and a half less time it had been on the market by June of the following respective year, and other than the dramatically lower initial sales GT6 has been selling about as consistently (maybe a tiny bit better, impossible to tell without weekly charts) as GT5 had in Japan. Those sales numbers are just physical copies as well, so GT6 may be doing somewhat
better than GT5 to date (ignoring the initial huge discrepancy) depending on how well the game was advertised in Japan following things like the Senna content or whatever.