It's the first time we've seen Craig's Bond up against a brute of a villain. There's been a steady stream of them since Red Grant, with varying degrees of success. Jaws is the most obvious choice, but he was little more than a cartoon villain. Necros was probably the most successful, but only because Koskov and Whittaker were very discreet (some would say weak) villains. Mr. Stamper was pretty bland in a very uneven film, and Zao and Mr. Kil were just stupid. Gobinda was a real heavy hitter, but the film was Bond at its campiest which undermined him while Louis Jordan was chewing scenery. Likewise Oddjob, who didn't really do much in a very flawed film. And, of course, Max Zorin, but he was the primary villain in a weak remake of You Only Live Twice, while Mayday was scary for all the wrong reasons.