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It is part of the problem for them. Otherwise they wouldn't be good game designers if they never took this into consideration.
For example I recently played the F1 2012 demo, temptation of using rewind got the better off me.
There's "taking it into consideration" and there's "not putting it in because people who don't want to use it might not be able to control themselves."
I would have thought it would have opposite affect as you won't be able to get the best trophies in game events if you did use rewind for example.
Restricting game advancement for one type of aid but not another is also a pretty terrible idea.