- 24,638
- Anoka, MN
It's just Jayski doing his usual "report everything semi-related to NASCAR" thing.
Why did the #11 FexEx car change the FedEx paint schemes?
FedEx has a highly recognizable, iconic logo, but the color scheme across the company's many business divisions varied-until now. FedEx announced back in August (yep, I missed it) that it's consolidating its look by turning all of its logos purple and orange. The simplified visual identity was created after FedEx's research showed that purple and orange is one of the most recognized representations of the logo by consumers. The purple and orange combination was previously used on FedEx's Express and Supply Chain logos and will now run on all of its business division logos, including FedEx Corp., Services, Office, Ground and Freight. FedEx Corp.'s logo will change from purple and gray to purple and orange, for example, while FedEx Ground will say goodbye to its purple and green color scheme (AdWeek), looks like the scheme has stayed the same since Chicago in September. See some of the differences on the #11 Team Schemes page.(11-16-2016)