Also on the subject of Hulk, I don't think Marvel really wants to make a stand alone series involving the Hulk, there really isn't anything to him comic wise I think that makes him super interesting compared to who we do have.
Wuuuuuuuuuuuuuut?
Joe Fix-It, Red Hulk, Pardoned/Regression or any of the Hulk becoming sane storylines, get some true Hulk vs Thor action on, Maestro, Leader, I can go on.
Basically, we can get a lot of stuff from the Peter David era. Hulk has had a long history of personality issues. It turns out that Banner has multiple personalities and the gamma radiation divided them into their raw forms: rage, evil, intelligence, etc. At some points they get merged and you wind up with a large, green, intelligent man with Bannet's mind in full control. Other times evil and intelligence take over and he becomes a mob boss with rage issues.
There are a lot of places you can go with Hulk. He has some incredible enemies. He's not just a rampaging beast whose most interesting story is getting pissed at the heroes of Earth. If they could make it work, a Planet Hulk movie would be incredible. Stan Lee envisioned him as a brute force for good. That has only been hinted at so far.
In fact I think it would muddle a lot of things to show him scale up as high as he does, and be nigh god levels as he is in the comic. Especially if we got a WW Hulk.
He is nigh God levels. He is the only thing on Earth to successfully punch Thor and send him flying. Even CA and IM couldn't scratch Thor, but Hulk punched him like a rag doll and then whipped another God around like a piece of paper. A God who thought he had nothing to fear from Earth because nothing could touch him. He survived a fall that Thor and Loki didn't think they could. The only reason he lost to the Hulkbuster in AoU was because he saw the destruction he had caused and began calming down before he got sucker punched. That and the story required it.
Hulk is there. They just haven't shown it in all his glory yet. It is why Hulk can't be part of Civil War. He's the nuclear bomb in that scenario.