Franchise start up cost is around $1 million. It's obviously a very profitable business model, or no franchisee would get finance.
For perspective, @ $15/hour, 40 hours per week. $1 million dollars represents approx 60 employees, for 1 year.
So, for perspective, how does that factor in to a franchise with dramatically lower costs, like, say:
Does that mean that an independent McDonald's franchise would be fine because somehow how much they spent to open the restaurant shows that they can afford double the payroll for nearly all of their employees, but other restaurants would be screwed? Are you suggesting that because a McDonald's franchisee needs to have somewhat considerable wealth (750,000 in liquid assets before signing) to open the restaurant, he should just pay the increased payroll out of his own pocket? If he sinks most of his savings into McDonald's to start a franchise, where is he supposed to get this money? Again, where does that leave the Subway owner, who could have needed as little as $100,000 to open a Subway restaurant and only $30,000 in liquid assets?
I'm sure if you keep shifting the goal posts around, you'll eventually hit on a point you can actually defend. Of course, to accomplish even that:
They already automate many menial tasks. I'm sure they could cut a few billion $ from their marketing budget.
First you need to actually understand the words you're saying and how they apply to the conversation.
Who can cut a few billion dollars from their marketing budget? I'm assuming you are once again referring to the McDonald's corporation, as they are the ones who set the marketing budget since they are the ones who do the actual marketing. Except McDonald's in 2014 just barely crested 900 million dollars on corporate advertising, including administrative costs; and the are far beyond the extreme end of marketing dollars compared to other franchises so the argument could only apply to them. And, again,
they are not the ones paying the wages of the employees in 80% of the McDonald's restaurants, so how does the corporate franchisor cutting marketing (and as a theoretical result, sales) for those franchisees help them afford their drastically increased payroll?
Since McDonald's monthly royalty of a restaurant's monthly gross income is 4%, and that percentage is what is likely used to pay for advertising costs for the entire corporation (which, again, are dramatically higher than any other restaurant franchise so it cannot be similarly done for another company), is lowering that number by even as much as half going to offset paying twice as much money on payroll when
payroll already is estimated to take up anywhere from 24% to 35% of a typical franchise owned McDonald's restaurant income?