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Lets say they are releasing it 28th of march, they might do it like the trailer just poof there it is.
Which would be foolish. For reasons that I'll go into below.
I don't think they will announce it on facebook before it happens. If they don't announce it weeks before then they don't need to deal with fans expecting the beta on 28th hence they have more room to work with. Also PD isn't really like "western" companies that keep their fans hyped with constant screenshots on facebook and so on.
Yes. We know. And that's part of the problem. Also, "western" companies doesn't really count any more now that many Japanese companies also have chosen to follow the path of interacting with their customers. Of the big games that I play, Polyphony are by far and away the most secretive.
For what purpose? How does this help their brand?
The crew and NFS had closed betas so they had to announce release dates and allow people to sign up but GTsport will be open beta allowing everyone to download it of ps store
What is the point of an open beta?
Among other things, part of it is usually to stress test the infrastructure for online so that when release day comes any problems are ironed out and the paying customer gets a good experience. That would mean trying to get as many people online as possible, and that sort of means that it's in Polyphony/Sony's interest to advertise the beta and make sure the game gets the best testing possible.
Closed betas get specific feedback, open betas get as many eyes and hands on the game as possible.
They don't have to do this. But any sensible developer holding an open beta like this for a game that has a major online component should probably aim to have at least one phase where they straight up pressure the system with as many players as they can.
An unadvertised open beta doesn't do the job of being an open beta as well. It's as simple as that. If they don't advertise it, either they're doing it wrong or it's not really an open beta. Which is still possible, no matter what the marketing dudes may say it may just be a glorified demo to try and lure people back after GT6. Which I would argue should still be advertised, but it doesn't require it to fulfil it's purpose.