- 963
- United Kingdom
Microtransaction ARE targeted towards children and people who are vulnerable to compulsive spending habits similar to gambling addiction, the data that games publishers used to first formulate the microtransaction model + the "target demo" came via a gambing company that is now part of Ladbrokes Coral Group in 2011-13. They know what they're doing and they know exactly who they're targeting, it's predatory.100% agree -- particularly when it comes to kids -- PD should do more to address this issue...but that's why I say, the lack of refinement here suggests to me that these guys are unaware of what decisions they are making...I don't think they are intentionally out to lose their player base.
Also, Sony know that they only need 5-20% of the player base to bite on microtransactions to produce a certain amount of revenue, they will have simulated this in what's known as "conversion funnels" when they were planning this model. So they don't really care if they burn off a load of their fanbase because they know that the 5-20% is all they need.
Last edited: