- 23
- Italy
- FoxAndersson
Now that we probably see the light at the end of the tunnel (hoping it's not a train), let me say something.
In 2022 communication, pr and community management are fundamental for a company. Giving the situation I think it wouldn't be hard to release a statement like this:
"We apologise for what is happening. Unfortunately despite the QA tests a potentially game breaking bug came to our attention after releasing the 1.07 patch. This brought us to the difficult decision to shut down the servers to investigate the issue. We'd like to inform all you players that we are working hard to bring the game up and running as fast as possible, but at this very moment it's impossible to give you a reliable ETA. We are deeply sorry for this and we understand your frustration. We are thinking about ways to compensate for the time you lost and for your understanding, as well as a reward for your patience. Thank you."
This would have contributed to cool down almost everyone and avoid, at least partially, the review bombing on metacritic. This is the freaking base of PR. It's unbelievable that companies like Sony and Polyphony weren't able to do a little like this.
In 2022 communication, pr and community management are fundamental for a company. Giving the situation I think it wouldn't be hard to release a statement like this:
"We apologise for what is happening. Unfortunately despite the QA tests a potentially game breaking bug came to our attention after releasing the 1.07 patch. This brought us to the difficult decision to shut down the servers to investigate the issue. We'd like to inform all you players that we are working hard to bring the game up and running as fast as possible, but at this very moment it's impossible to give you a reliable ETA. We are deeply sorry for this and we understand your frustration. We are thinking about ways to compensate for the time you lost and for your understanding, as well as a reward for your patience. Thank you."
This would have contributed to cool down almost everyone and avoid, at least partially, the review bombing on metacritic. This is the freaking base of PR. It's unbelievable that companies like Sony and Polyphony weren't able to do a little like this.