Sometimes, I think Red Bull are very conscious of the way they are received by fans, and try a little too hard to change things. For instance, when they entered the sport, they were the party team; for instance, in Monaco the Red Bull post-race party was the place to be.
But they’ve gradually shed that image, and some of the decisions they have taken – like blaming Webber for the crash in Turkey and swapping the front wings at Silverstone – have made them unpopular. Those incidents might have happened two years ago, but they went a long way towards setting up a reputation for them among fans. And reputation is like tar; it sticks to everything, and it’s difficult to get off. There are other, little things that have contributed, too. People got fed up with Vettel’s finger-pointing pretty quickly in 2011, and it was never fun when we had a tight and tense qualifying session, only for him to emerge at the last minute and cruise around half a second faster than everyone else.
All in all, I think that when Red Bull leaves the sport, history will remember them as being one of the most polarising teams in Formula 1. And I think that they are conscious of this, and so are taking pains to try and turn that reputation around. I don’t think that they are overly-concerned with their reputation, but in this day and age of public relations, they’d probably like a bit more positive publicity, so they try and make an effort. The only problem is that it’s probably the one thing they’re not very good at. Helmut Marko might say that their drivers are equal, but I bet most people still remember him getting stuck into Jaime Alguersuari for momentarily impeding Vettel during a Friday free practice session in the race after Vettel had secured his second title.