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Daihatsu was doing okay in Europe - it was certainly doing enough to keep ticking along. Unfortunately, when the financial crisis hit it played havoc with exchange rates and it became no longer financially possible to continue selling. Had they managed to survive that, they'd probably be fine today - the cars would be great value in Europe right now, as the Yen is quite weak.But as the poor sales of the Copen in Europe prove, even if you do follow European regulations (which were the ones to force Daihatsu's hand in changing the Copen's engine to a 1.3-litre engine) there seems to be a rather empty market for such a car. While the efficiency is hard to argue with, it won't matter if there is no profit to be gained from selling these cars. That was why Daihatsu left all non-Japanese markets, after their vast range of small but efficient cars failed to gain leverage in a competitive world.
Copens actually did okay in the UK, both in full kei-car spec and with the 1.3. Generally, the cars were pretty good alternatives to Suzuki, but I think Suzuki was able to ride the storm a little more easily.
More than that really - it does all the things required of a mundane family car, but isn't actually mundane. Not using much fuel is its USP of course, but being technically intriguing and even pretty good to drive, really help it as an ownership experience.I can tell that you love the Insight because it does all the things required out of a mundane family car, but without forcing you to take frequent trips to petrol stations due to too much baggage...
Not quite enough for me to justify keeping it alongside the Mazda (I don't have space for two cars, so the Honda is for sale), but enough that were I not working for a magazine that specialises in performance cars, it'd still be my daily driver.
Exactly. And it's good from an ownership proposition too - small, light components cost less to replace than large, heavy ones. I can't imagine the tyres on that concept would cost much (nor wear too quickly) either.Loving this view. You can even consider that fewer/lighter materials means the parts for those cars can be brought together with less effort, saving on energy during manufacturing