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Awareness of a product is about more than sales numbers; that is: sales numbers alone are not a motivator for purchase, as per my original point. I've certainly lusted after games before they've even sold a single unit, and the more sales a game makes, the more stories are being shared, which is far more important.Whilst making a Flappy Bird clone might not be the greatest thing to do, I'll bet that like everyone else you checked Flappy Bird out when you heard about it's popularity. Maybe you played it, maybe you didn't, but you at least looked. From there it's up to the game, but the numbers draw a bunch of people who otherwise wouldn't bother to give a game the time of day. It's not a certain purchase, just as a poster or a TV spot isn't a certain purchase. It's just creating awareness.
That's all numbers do. They aren't necessarily an indicator of a good game, Lord knows there's probably hundreds of awful games that sold far more than they have any right to, but if a company has a game that is generating those sort of numbers then they'd be fools not to use them.
So sales are a part of the mechanism of spreading interest, intrinsically, but are not a direct motivator because those stories would spread regardless of whether the sales figures were known. The sales are a byproduct of the primary aim of a game (to entertain), as far as gamers are concerned - obviously that primality / causality is reversed for the majority of producers, also my original point. Which technically makes releasing sales figures a form of marketing, so is standard fare in terms of the cluelessness of such practices.
I heard about Flappy Bird primarily because of the phenomenon where a lot of people (producers) thought it was what people want, and made cynical, unironic and completely unsuccessful clones to "cash in" on a market they naïvely thought existed based on Flappy Bird's "success"; thus highlighting the fallacy of sales figures alone motivating further sales beautifully (the host of free, largely ironic clones and tributes only adding to that juicy confusion). I've played several Flappy Bird clones before Flappy Bird was even made, but none were as successful (most were free) as Flappy Bird, despite almost all of them being "better" in every possible way; another amusing (and illuminating) dimension to the whole situation.