Interestingly, the brand which Red Bull reportedly fears the most is Monster. Its rival is doing big business globally, especially in America, and unlike Red Bull has the fall back position of numerous flavours in full time rather than limited edition production.
Coca Cola wants to buy Monster. It has been trying for months.
Coca Cola is interested in entering Formula 1. Company bosses were guests of Bernie in Valencia.
Coca Cola, however, is unlikely to sponsor a team. It doesn’t do things that way and never has. It sponsors events, championships etc. But it probably won’t become a sponsor of the sport itself, because that would create a political issue for Bernie with Red Bull.
But what about Monster?
What if, and I may be putting two and two together and coming out with 37, but what if Coca Cola buys Monster, ups its already existing sponsorship of Mercedes, and facilitates Lewis Hamilton’s move to the three pointed star, at the same time turning Hamilton into the poster boy for one of the world’s biggest soft drinks companies… and by that I don’t just mean Monster. I mean the Coca Cola Company.
Doesn’t sound so silly now, does it?