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That's not the reason.
Outside of a few forums, pcars is relatively unknown. A demo or prologue could spark a lot of interest. The combined user base of PS3 and xbox360 is about 160 million. It was originally slated for this generation, but they decided to delay it.
Plenty of games release demos.
They decided to delay as specified on thread here that you can follow and see. I agree you have a point interest will help them sell it more, problem is as I said the team is smaller than PD and they don't have a bank roll or at least not one anywhere near the level of Sony and MS or their former EA. Also the game will be able to retain more of what it does on the PC with the current gen better than the outgoing.