See, I wasn't a big fan of the ESPN coverage until they got the Radio Le Mans guys to do it, and then I really thought ESPN3 with the full endurance races was awesome, because I could watch it at my leisure, in segments, whatever I wanted. I could watch on the campus because being a college student.
But I prefer something like what the WEC races do. I don't think free online coverage would prevent people from going to the race. Anyone who's been to one of these knows the TV doesn't do justice to being a spectator. I miss the heck out of Sebring, and even watching it online wish I was there--if I had the cash I would be--on turn 13 viewing hill or the hairpin, or start/finish...there's no comparison and if people can afford to go to their races they will. Free online viewing will only attract more people to the races when they come into their towns.